WWF came into existence on 29 April 1961, when a small group of passionate and committed individuals signed a declaration that came to be known as the Morges Manifesto.
WWF has long worked with companies and consumers to promote responsible paper use and the option to “Save as WWF” compliments and reinforces other well-established campaigns – most notably the “Think Before You Print” initiative.
Overall, WWF advocates reducing excessive paper consumption, maximising paper recycling, using Forest Stewardship Council (FSC) labelled papers and choosing papers with the lowest water and climate impact.
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